Iscte
Iscte is a Portuguese public university founded in 1972. With over 9600 students in undergraduate (44%) and postgraduate (56%) programs, over 300 professors and 400 integrated researchers, Iscte is one of the most innovative universities in Portugal producing, transmitting and transferring knowledge to society according to the highest international standards. The main scientific fields are Management and Economics, Humanities, Social Sciences and Public Policy, ICT and Architecture. Iscte is annually running more than 200 scientific projects and publishing more than 1400 international scientific papers. Iscte follows a multi-disciplinary and inter-disciplinary approach across its 8 research units, 6 laboratories, 16 Departments and 4 Schools. Within Iscte, RefMap is hosted at the Business Research Unit (BRU-Iscte) recognized for its excellence in research and contribution to improving managerial and policy-level decision-making in crucial Business-related areas such as Management, Operations & Logistics, Finance, Economics, Marketing, Accounting, Data Analytics and Organizational Behavior and Human Resources.
Role in the project
Iscte, through its Business Research Unit (Bru_iscte) contributes to the business aspects of the project with the identification of minimum viable product and the identification of new business models in aviation that those products can enable. The methodology will include:
Conduction of a market analysis and scenarios for the future aviation environment
Stakeholder co-creation with the identification of the needs of users of future aviation products through interviews and surveys
Definition of RefMap´s Minimum Viable Product ;
Definition of new European aviation business models enabled by the RefMap platform
Use case analysis for the exploration of new value propositions
Design and validation of new aviation business models.